Generational insights: from boomers to Alpha, 50% embrace mobile gaming

It’s a busy week for gaming research with the latest research from Newzoo suggesting that mobile is still the most popular gaming platform across all generations and the only one that’s used by over half of any generation. We’ll take a deep dive below.

Accessible, easy to use and free

Mobile gaming remains the undisputed favourite platform across all generations, boasting the unique distinction of being the sole platform used by over 50% of any age group.

Notably, it enjoys significant popularity among Gen Z, with 81% of them actively engaging in mobile games. But even among baby boomers, 70% partake in mobile gaming.

Mobile is a top platform among all generations

Source: Newzoo

The appeal of mobile gaming can be attributed to its accessibility and the widespread availability of free-to-play titles. These factors make smartphones exceptionally effective at engaging new players, especially when compared to other platforms that often present higher entry barriers.

Socialising is a big motivator for gaming

Source: Newzoo

Interestingly, gamers across all generations are making in-game purchases, demonstrating a high player-to-payer conversion rate. According to Newzoo, mobile gaming stands out with the highest share of paying players across all platforms.