Consumers to spend 50 billion hours in shopping apps in 2023

Shopping apps saw a notable uptake during the Covid years, but interest in using them hasn’t waned following the end of lockdowns. This year alone, consumers are estimated to be spending 50 billion hours in shopping apps on Android alone. That’s a 42% surge over 2020 which signifies a major shift in consumer patterns and preferences.

CJ Matibag CJ Matibag
Oct 24, 2023 - 02:46
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Consumers to spend 50 billion hours in shopping apps in 2023

Features, features…

The latest report from data.ai shows that the surge in mobile shopping was primarily fuelled by companies that have adapted to a mobile-centric approach.

Notably, apps associated with retailers, supermarkets, and pharmacies also saw substantial growth. Furthermore, the downloads of buy-now-pay-later (BNPL) apps surged but displayed a slight dip in the first half of 2023, following their impressive ascent.

Downloads of shopping apps on iOS and Google Play

Source: data.ai

But what exactly makes a shopping app successful?

When looking at the top 10 shopping apps, they stand out by providing a more extensive range of features compared to the other 20 apps in the top 30. These features encompass popular elements such as third-party payment options, curated shopping content, daily or hourly deals, buy-now-pay-later functionality, and member rewards programs.